
Meet The Team

Founder & Executive Chairman
Guy Strafford
Guy has helped the world's best companies improve their procurement and supply chains. As a co-founder of Proxima (sold to Bain Consulting in 2022) and a Chartered Accountant - he has a 25 year record in successfully building businesses that bring a better understanding of what suppliers do for businesses, and how to make the smartest decisions with this insight.
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Founder & CEO
Ben Jackson
As CEO, Ben has successfully built procurement software businesses including Oxygen Finance, scaling up through organic and inorganic means. He has drawn upon his deep procurement understanding, having led multiple award-winning procurement transformations for global enterprises such as Cable & Wireless and Network Rail in the 2000s. Ben is passionate about harnessing AI to redefine how procurement delivers.
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Founder
Jeff Collier
Jeff served as the global Chief Revenue Officer (CRO) for SAP’s division focused on solutions for supplier management, procurement, sourcing, contingent workforce, travel & expense, and supply networks — bringing together acquired companies Ariba, Concur, and Fieldglass. Joining Ariba in 2000 after a technology career with the early internet, Jeff now brings more than 25 years of combined experience serving global customers, having led sales and customer success teams spanning nearly 60 countries.

Founder & COO
Hannah Tilston
Hannah led the digital and workforce transformation of procurement at BAE Systems, building on a decade in corporate roles across procurement, HR, operations and project management. Since 2021, as COO and twice Interim CEO, she built and scaled Versed AI, a Cambridge spinout pioneering AI for multi-tier supply chain mapping, steering it through to acquisition by Exiger in 2024, where she also led post-acquisition integration.
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